PRIVACY POLICY
Vitality Collective Aesthetics, Wellness & Hormone Health
Last Updated: June 2026
At Vitality Collective, your privacy matters. This Privacy Policy explains how we collect, use, protect, and share your information when you visit our website, communicate with our team, or participate in our services and programs. By using our site or services, you agree to the practices described below.
1. Definitions
Account — Your unique profile used to access our services.
Affiliate — Any entity under common ownership or control.
Company — Vitality Collective (formerly Mo’ Beauty / Soul Beauty).
Cookies — Small data files stored on your device to enhance functionality.
Device — Any device capable of accessing our services.
Personal Data — Information that identifies or relates to an identifiable individual.
Service — The Vitality Collective website and related digital services.
Service Provider — Third‑party vendors who support our operations.
Usage Data — Automatically collected technical and behavioral information.
2. Information We Collect
2.1 Personal Data You Provide
We may collect information you voluntarily share with us, including:
• Name
• Email address
• Phone number
• Mailing address
• Account details
• Communication preferences
2.2 Usage Data
When you interact with our website or mobile experience, we may automatically collect:
• IP address
• Browser type and version
• Pages visited
• Time spent on pages
• Device identifiers
2.3 Mobile Device Data
If you access our services on a mobile device, we may collect:
• Device type
• Operating system
• Mobile browser type
• Device identifiers
3. Cookies & Tracking Technologies
We use cookies, tags, web beacons, and similar technologies to improve your experience, personalize content, and analyze website performance.
You may disable cookies in your browser settings, but some features may not function properly.
We use:
• Essential Cookies — Required for basic site functionality
• Acceptance Cookies — Track your cookie consent
• Functionality Cookies — Remember preferences and login details
4. How We Use Your Information
We use your Personal Data to:
• Provide and maintain our services
• Manage your account
• Fulfill purchases and service agreements
• Contact you via email, phone, SMS, or push notifications for service‑related updates
• Send promotional offers (unless you opt out)
• Respond to questions and support requests
• Improve our website and user experience
5. SMS Messaging
To deliver SMS messages, your phone number and message metadata may be shared with:
• Mobile carriers
• Twilio (our SMS delivery provider)
• The Campaign Registry
We do not sell or share SMS consent data, phone numbers, or opt‑in information with third parties for marketing purposes. SMS consent records and messaging logs may be retained as necessary to comply with applicable laws, carrier requirements, fraud prevention, and regulatory obligations.
For full SMS terms, please see our Terms & Conditions.
6. Sharing Your Information
We may share your information with:
• Service Providers supporting analytics, communication, scheduling, or operations
• Affiliates under common ownership who must honor this Privacy Policy
• Business partners offering related services or promotions
• Other users, if you voluntarily share information publicly
• Legal authorities, when required to comply with law or protect safety
We may also transfer information as part of a merger, acquisition, or business restructuring.
7. Data Retention
We retain Personal Data only as long as necessary to:
• Provide services
• Meet legal obligations
• Resolve disputes
• Enforce agreements
Usage Data may be retained longer for security or service improvement.
8. Data Transfers
Your information may be processed outside your state or country. We ensure appropriate safeguards are in place before transferring data.
9. Your Rights & Choices
You may request to:
• Access your information
• Update or correct your information
• Delete your information (subject to legal requirements)
10. Security
We use commercially acceptable measures to protect your information. However, no method of transmission or storage is completely secure.
11. Children’s Privacy
We do not knowingly collect information from children under 13. If we learn that a child has provided Personal Data, we will delete it.
12. Third‑Party Websites
Our website may contain links to third‑party sites. We are not responsible for their privacy practices and encourage you to review their policies.
13. Advertising & Analytics
We use Google Ads conversion tracking and remarketing tools to understand user behavior and improve advertising relevance.
14. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.
15. Contact Us
If you have questions about this Privacy Policy, please contact us:
Vitality Collective™
544 Merrimack Ave, Dracut, MA 01826
66 Maple Street, Danvers, MA 01923
Call: (844) 662‑3288
Text: (351) 215‑0498
Instagram: @myvitalitycollective / @hormonesvitalitycollective