Our Story

Meet Maureen McSwiggin, affectionately known as Mo!

Founder of Vitality Collective | Advanced Practice Nurse
Maureen McSwiggin, founder of Vitality Collective, smiling on a couch.

Maureen began her nursing career at age 21 and earned her master’s degree at 29. With two decades of midwifery experience and over 10 years in aesthetics, she brings a seasoned clinical perspective, a discerning aesthetic eye, and thoughtful attention to detail to her work.

She founded Vitality Collective around a simple belief: feeling comfortable in your skin and feeling well in your body belong together. Today, she brings aesthetic care, menopause and hormone health, and wellness into one welcoming space—with personalized plans, clear guidance, and a commitment to doing things well.

Her approach pairs the precision of an experienced clinician with the warmth of someone who takes time to know you. In aesthetics, she values balance, subtlety, and results that complement your individual features. In hormone health, she draws on years of caring for women to help you understand changes in your body and make informed decisions. Her training in Kundalini yoga, massage, and Reiki adds another dimension to that perspective: an appreciation for the connection between physical health, stress, and emotional wellbeing.

As an entrepreneur, lifelong athlete, and single mother raising two boys, Maureen understands the demands of a full life. She and her team make space for you—with attentive care, honest conversations, and expertise you can feel confident in.

Welcome to Vitality Collective. Feel cared for. Feel confident. Feel like your best self.

Two sisters. One mission. Your vitality, restored.

We built the hormone health practice we couldn’t find anywhere else — one that listens first, treats the whole person, and never hands you a cookie-cutter prescription. This is why we started, and who’s on the other end when you reach out.

Why We Started Vitality Collective

We needed this care ourselves — so we built it.

  • Vitality Collective began with two sisters who kept having the same conversation: why does it take so long for women to be heard, and why does hormone care so often stop at a single lab value instead of looking at the whole picture?

  • Laurie lived it first. For years, her brain fog, fatigue, and the tingling in her legs were dismissed as stress, or just getting older. When she finally found bioidentical hormone care that treated her as a whole person, it gave her back her clarity, her energy, and her balance — and it changed how she saw what care could be.

  • Maureen had already spent 20+ years as a nurse midwife, sitting with women through every hormonal season of life. She’d seen firsthand what personalized bioidentical hormone therapy could do — for her patients, and then for her own sister.

  • That’s why we started Vitality Collective: to build the practice we wished existed. One rooted in science, led with empathy, and built entirely around you — never a one-size-fits-all protocol.

“Bioidentical hormones gave me back my clarity, my energy, my balance. I built Vitality Collective so other women wouldn’t have to fight as hard as I did to be heard.”

— Laurie McSwiggin, MBA, MEd, RMT

“I’ve seen firsthand what bioidentical hormones have done — for my patients, for my sister Laurie, and for countless women and men in our care.”

— Maureen McSwiggin, CNM, APRN, RMT

Our Why

Care built around the big picture — not a single lab number.

We reject cookie-cutter prescriptions. Every plan starts with listening, and ends with a strategy built for your body, your history, and your goals.

01.

We listen first: Your symptoms are information, not something to push through or explain away as “just aging.”

02.

We connect the dots: Hormone, thyroid, adrenal, metabolic, and cardiovascular health, considered together — never one lab value in isolation.

03.

We personalize everything: No standardized protocols. Your plan reflects your labs, your story, and what you’re actually trying to feel like again.

04.

We stay with you: This is an ongoing relationship, not a single appointment — we adjust with you as your body and your life change.

Meet the Founders

The team behind your care.

Maureen McSwiggin

CNM, APRN, RMT

Over 20 years as a Certified Nurse Midwife and aesthetics expert, Maureen has guided women through every hormonal season — from postpartum to perimenopause to menopause. She’s a BHRT Academy graduate and Menopause Association Endorsed Practitioner who brings both clinical depth and hard-won bedside experience to every plan she builds.

“I’ve seen firsthand what bioidentical hormones have done for me, for my sister Laurie, and for countless others.”

Laurie McSwiggin

MBA, MEd, RMT

Laurie co-founded Vitality Collective after her own years-long struggle with dismissed symptoms led her to personalized bioidentical hormone care. She brings a business and education background to the practice, building the systems, training, and teaching that help clients truly understand their own hormone health — not just follow instructions.

“For years my fatigue, brain fog, and tingling legs were called stress, or just getting older. Bioidentical hormones gave me back my clarity, my energy, my balance — and they can do the same for you.”

BHRT Academy Graduates · Menopause Association Endorsed Practitioners · Konenki Menopause Solutions Vetted Providers

Real Women Standing Up for Real Women 

You can call us. Text us. Walk through our door.

And know that a real human is on the other end — thinking about you, caring about your whole story, not just your lab values. Every client at Vitality Collective is family, not a file number.

What We Offer

Care built around you, wherever you’re starting.

Women’s Hormone Health

Perimenopause & menopause care that starts with a full evaluation and builds into a personalized, evidence-based plan.

Men’s Hormone Health

Energy, strength & metabolic support — optimized safely with labs, coaching, and therapy tailored to your goals.

Hormone Health Resources

Free guides, books, and our 5-Day Email Series to help you understand your hormones before you ever book a call.

Guided by Love & Science — see the mission and values behind every plan we build.

Your Vitality Is Your Birthright

Bioidentical hormone therapy changed our lives. We believe it can change yours too.

Start with a free, no-pressure conversation. We’ll listen to your story and help you understand what’s next.

Get In Touch

Would you like to learn more about our Services? If so, fill out this form and let us know a few good times to call you or book a consultation today!

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Our Locations

Vitality Collective Aesthetics & Wellness

Vitality Collective Aesthetics & Wellness

Vitality Collective Aesthetics & Wellness

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